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Why DSP technology isn’t the future of TV advertising
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Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously, but these two forces are often at odds. The DSP has become a […] More
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in Tech News
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
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This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth the effort. But Google’s announcement on Monday to reverse […] More
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in Tech News
Nexxen adds CTV tools to tap into political ad market growth
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As ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will help them win over candidates’ wallets up and down the 2024 ballot. The latest updates come from Nexxen, an ad tech firm, which today is debuting new tools for political advertising that let […] More
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in Tech News
Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
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At this year’s Olympic Games, one advertiser is pushing brand sponsorships into previously unclaimed territory: The human heart. Figs, a U.S. apparel brand that provides scrubs to medical personnel, will be the first brand sponsor of a heart-rate monitor, which will be strapped to the parents of select athletes as they watch from the sidelines […] More
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in Tech News
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
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As influencer marketing continues to grow up, taking in more marketing dollars, smaller influencers are asking for a bigger piece of the pie — sometimes double or trouble the rates they charged back in 2021, ad execs say. Two or three years ago, when influencer marketing was taking off, the average payout for TikTok micro-influencers […] More
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in Tech News
Sonos apologized for messing up its app and has offered a roadmap for fixing everything
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Sonos seriously stepped in it a couple of months back when it released an overhauled first-party mobile app that shipped with a number of missing features. These included core functions like sleep timers and alarms. Many of the company’s speakers would not appear as a pairing option and it became extremely difficult to precisely adjust […] More
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in Tech News
Tesla warns against wet towel charging trick two months too late
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Tesla car culture is full of hacks and shortcuts, some more effective than others. One, known as the “wet towel” trick, required the Tesla Charging department — or whatever remains of it — to publicly tell customers to knock it off. The “wet towel” trick involves wrapping a damp, cool cloth around a Supercharger cable […] More
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in Tech News
WhatsApp hits 100 million monthly active US users
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I rarely used WhatsApp before moving from the United States to the United Kingdom a couple of years ago, opting for the built-in messaging app on my iPhone or fellow Meta-owned platform Messenger. No one I knew in the US used it, and, in fact, I had to get friends and family members to download […] More
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in Tech News
AI video startup Runway reportedly trained on ‘thousands’ of YouTube videos without permission
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AI company Runway reportedly scraped “thousands” of YouTube videos and pirated versions of copyrighted movies without permission. 404 Media obtained alleged internal spreadsheets suggesting the AI video-generating startup trained its Gen-3 model using YouTube content from channels like Disney, Netflix, Pixar and popular media outlets. An alleged former Runway employee told the publication the company […] More