Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6

By Cloey Callahan  •  November 30, 2023  •  2 min read  •

Ivy Liu

This article is part of a special podcast series that covers the challenges and opportunities of returning to the office. More from the series →

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WorkTok, or CareerTok, is in full force.

Combined, those hashtags on TikTok have over 4 billion views. There are sneak peaks into “a day in my life” from the perspective of everyone from McDonald’s employees to top executives at Fortune 500s. You can hear people vent about how they struggle to nail a work-life balance and there are those who share their 9 to 5 routines and how they find time for fun things to do after work. And there are salary transparency videos and even tips from career experts on how to land a job.

In fact, Gen Zers are swapping LinkedIn for TikTok, realizing they can find job opportunities in an environment that is more attuned to their career and workplace goals and hopes. Andrea Moreno, who we speak to in this episode, is one of them. She landed her job as a PR account executive thanks to a TikTok connection.

Also in this episode we speak to a WorkTok creator, Jerry Lee. His account is devoted to giving career advice, including how to optimize the job search process, how to write a better resume, how to ask for a raise and even how to deal with passive aggressive co-workers. Shola West, a Gen Zer, has also dedicated her TikTok to covering career tips, leaning into building her own brand as a young professional working in media and marketing.

Across eight episodes, season two of The Return lifts the lid on what motivates and inspires the youngest generation of workers, and how they’re not as work-shy as they’re often depicted.

Season two of The Return is hosted by Cloey Callahan, a Gen Zer and senior reporter at Digiday Media’s WorkLife, and produced by Digiday Media’s audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts, or wherever you get your podcasts.

Want to be featured in a future episode? All season we’ve been hearing directly from Gen Z workers about their experiences starting their careers in this new era of work. And now we want to hear from you. If you’re a member of Gen Z, or a manager of one, or even a parent of one, we want to hear your thoughts on friend-torship, work-life balance, quiet quitting, and any other ways you think this new generation is changing the way we think about work. You can call and leave a voicemail at 845-580-2884 or send a voice memo to and it might be featured in a future episode.

Research Briefing: TikTok tops brands’ holiday wishlist

November 30, 2023  •  5 min read

In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

November 30, 2023  •  4 min read

The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. 

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

November 28, 2023  •  6 min read

“Major brands’ search ads can appear on piracy, pornographic and sanctioned websites,” research claims.

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