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Digiday+ Research check-in: Publishers are optimistically downhearted about an economic crisis

We’re in the middle of a financial recession, and the aroma of an economic downturn is in the air. While publishers are downhearted because they concur an economic downturn is going to occur, they are relatively positive that it will not be a bad one.

Over the summer season, Digiday+ Research asked publishers for their mindsets on a possible economic downturn and discovered that about two-thirds concurred that an economic crisis would happen in the next 6 to 12 months, while more than a 3rd stated their business had not done anything to prepare. This fall, Digiday signed in with publishers on the subject and discovered that there is much more agreement that an economic downturn is on the horizon. We asked the 76 publisher specialists to weigh in on what they believe that economic crisis will look like.

Digiday’s study discovered that the variety of publishers who believe an economic crisis is coming has actually soared because the summertime. Simply a couple of months back, 67% of participants stated they concurred an economic crisis would take place in the next 6 months and 65% stated they concurred an economic crisis would take place in the next 12 months. In Digiday’s latest study, a massive 87% of publisher pros stated they think we’re participating in an economic crisis.

So at this moment, it’s safe to state practically the entire market concurs that there will be an economic downturn.

Digiday’s study discovered that there is less of an agreement amongst publishers about how an economic crisis would play out.

A considerable bulk of publishers stated they believe we’re participating in a shallow economic downturn, instead of a deep one. Sixty-three percent of participants to Digiday’s study stated they think we will experience a shallow economic crisis, compared to 37% who stated an economic crisis would be deep.

Publishers are much more split when it concerns for how long they believe an economic crisis would be– in truth, they are nearly split precisely 50-50, according to Digiday’s study. To be precise, 51% of participants stated they think we’re participating in a long economic crisis, compared to 49% who stated they think an economic downturn will be brief.

https://digiday.com/?p=474784

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