Meta Audience Network: 93% of mobile video game devs think about in-game advertisements to be important

The large bulk of mobile designers think about advertisements important to effective money making, with 93% of designers utilizing in-game advertisements as part of their money making mix, according to a study by Meta Audience Network

Meta Audience Network commissioned market scientist IDC to study 514 video gaming service choice makers in 17 nations. Each of the participants were supervisor, director or lead level and experienced with advancement, money making and/or acquisition of mobile video games.

The goal was to determine the after-effects of Apple’s focus on personal privacy over targeted marketing with its App Tracking Transparency functions of iOS 14.5, which was launched in the spring of2021 The study intended to discover mobile video gaming services diversifying their earnings streams, what function ought to in-app advertisements play in video game developers’ money making mix, which advertisement formats and positionings will assist fulfill typical income per everyday active user (ARPDAU) and retention targets, along with how mobile video gaming organizations must prepare for future money making and development.

Key findings

About 62% of designers surveyed think integrating in-app marketing (IAA) and in-app acquiring (IAP) is the very best technique to satisfy ARPDAU and retention targets at video game launch. (And 33% even saw a boost in life time worth after presenting IAA to their IAP-only video game.)

Meta stated 67% of video gaming choice makers are now developing video games with a combined user acquisition and money making method, beginning with the early phases of video game advancement.

And 83% of designers discovered IAA to be efficient in obtaining gamers for other video games in their portfolio– specifically as part of a suite of UA options.

In addition to utilizing in-app advertisements, over half of those surveyed stated they’re likewise dealing with social networks influencers and content developers. They likewise stated they are developing social neighborhoods and networks outside the video game, and they are utilizing social/viral uptake functions that are developed straight into their video games.

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