Google marks Play Store’s 10th birthday with a brand-new logo design

The Play Store is formally 10 years of ages, and Google aspires to mark the celebration. On top of a brand-new logo design in line with the tech giant’s present visual (see above), there’s a promo beginning July 25 th that provides 10 times the normal Play Points to benefits program members who make purchases.

Google introduced the Play Store in 2012 to merge all its online shops of the period under a single umbrella: Android Market (apps), music, e-books and videos. You might efficiently purchase anything Google used through one site or a handful of apps. For a while, you might likewise go shopping a digital newsstand and hardware items like Nexus gadgets and Chromebooks. The service has actually unsurprisingly been popular provided its value to Android, with over 2.5 billion individuals utilizing the shop each month throughout 190 nations.

The anniversary comes as the service is progressing. The business rebadged Play Newsstand as Google News in 2018, and unwind Play Music in 2020 as it completed transitioning to YouTube Music. This year, Google is pulling the Movies & & television area to put its material in the television app. The Play Store is still undamaged, however it’s significantly more concentrated than it was a years back.

The Play Store has likewise withstood its share of debate. While the Play Protect anti-malware system and information security listings have actually made the shop more reliable than in its early days, there are still periodic circumstances of dubious apps evading Google’s screening system Google has actually likewise drawn flak for its policies. Fortnite developer Epic Games and others have actually implicated Google of suppressing using third-party payment systems, and even obstructing producer offers Google even tightened its policies this June, needing that a host of apps utilize the Play Store’s billing system.

The European Union partially reversed that method with legislation needing access to third-party payment platforms Other regulators have required comparable modifications As essential as the Play Store has actually been to Android and Google as an entire, there’s an opportunity it will lose a few of its influence in the years ahead.