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How short-form video developers like TikTok stars are playing the profits diversity long video game

Short-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have actually shown to be a faster way for developers to build up big audiences. What’s the long video game for the developers’ companies?

During VidCon– the digital video market’s yearly event– Digiday talked to developers and market executives about the existing service concerns for developers. Topping the list appears to be diversifying their mix of platforms and profits streams, consisting of establishing earnings sources beyond video. For more, see the video above.

https://digiday.com/?p=454036

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