That DOS Won’t Hunt: Shutterfly CTO Talks Going Cloud

Host’s Note: This episode of the That DOS Won’t Hunt podcast faced an audio concern throughout recording, so the material has actually been transcribed in part listed below. An inaccurate recording software application setting triggered the concern and will not be an issue in the future.

That is the style of the podcast after all– recognizing tech issues and checking out alternatives to resolve them.

Listen to “That DOS Won’t Hunt” on Spreaker.


Imagine your company runs a significant set of widely known brand names with a robust ecommerce platform that has actually been running from an on-prem datacenter. The day might come when migration to cloud-based resources ends up being not just a choice however a tactical chance. Even then, it may not be a breeze choice or a procedure that takes place over night.

Why make such a relocation? What factors to consider does the company need to weigh throughout such an endeavor? Was it worth the effort?

Today I will be talking to Shutterfly‘s CTO Moudy Elbayadi about the business’s migration of its ecommerce platform to MongoDB Atlas on AWS. I’m your host João-Pierre Ruth, and welcome to That DOS Won’t Hunt.

So, let’s begin. Moudy, thank you a lot for being with us today. We value you making the time.

Thank you and it’s great to be here with you.

Give us the scope of Shutterfly’s operation and brand names. I’m sure our listeners will recognize with them however provide a little bit of an understanding of the requirements and needs that you were dealing with and how the ecommerce platform supported the development of the brand names.

Shutterfly, as a method of background, started its objective practically 20 years earlier and the objective at first was around picture sharing, picture event, and we have actually moved into the image customization area. And because timeframe, we have actually hosted over 100+ billion pictures served over 20 million consumers and it’s about catching those essential minutes in individuals’s lives. Given that ending up being a family brand name, we have actually leveraged those unique minutes with Snapfish and the most current part of the brand name, Spoonflower, which is all based upon customized style. For us at Shutterfly, we’re extremely, really concentrated on actually broadening that and bringing more of the capability to customize and bringing that to a lot more properties and the important things that you appreciate.

From an innovation viewpoint, we have an objective on “How do we actually thrill consumers?” in all that we do. And from an innovation viewpoint, when we think of what does pleasure mean, it truly implied that we required to invest more time concentrating on enhancing the consumer experience and costs less time on facilities and the back workplace. And we’ll speak a little bit more about what that appears like and what it appeared like for us. Eventually, a huge part of getting that focus back was actually focused around how do utilize the power of the general public cloud and the power of hosted services.

So that was actually what triggered conversations to make that shift of the ecommerce platform to the cloud? Is that actually what got things rolling?

A huge part of– for anybody who’s handled regional facilities on-premise, on-premise information center facilities, among the most valuable resources we have is management’s attention and organizational attention. Over the time we handled these services, a bit of just how much attention goes to handling, preserving, tracking, establishing, supporting, protecting the facilities– just how much time and attention you offer to concentrate on “What are the type of services, what are items that will thrill clients?” And what we discovered was– clearly there are elements of “Is it more affordable to run in public cloud? Is it more effective?”

Obviously, there are a great deal of various measurements to moving to the cloud and leveraging services like MongoDB Atlas. Truly, among the essential kernels that I continue to find out is that the capability to refocus your company’s energy on what will thrill the consumers more due to the fact that when I’m working on this specific storage frame or this specific network or not, you understand completion consumer does not actually appreciate that. What they appreciate is “Is this experience simple? Is it instinctive? Are you generating artificial intelligence in the background to assist me produce this photobook? To assist me choose the pictures that I desire?”

That is eventually the pleasure from all those things that powers that experience versus if you are stuck in a more conventional datacenter design. You get to invest a lot more time simply handling all of those things.

Did you have a list of factors to consider, issues that actually required to be attended to as you were taking that check out migration? Be it costs, security. Existed any practical obstructions that at very first blush might have appeared overwhelming to make that shift– that you required a long time soul-searching about “How is this going to work?”

If you’re speaking about simply the migration from an on-premise environment to a cloud-based environment– I believe there’s a variety of measurements and some that we do not talk sufficient about exists is individuals measurement, there is the culture measurements, there is business stakeholder and imagining measurement, and after that there’s the real work, which is “We’re going to move from this innovation and this style pattern, architectural pattern to this style.”

I believe the difficulty in lots of methods is we need to have the ability to resolve all of those measurements. If you neglect individuals measurement, you can have a circumstance where you have devoted workers concentrated on providing a set of services and abilities and abilities, and as that shifts, what is both the vision and likewise developing a course for making certain that your group has the ability to support you on this journey.

There’s that element of individuals and group preparedness, culture preparedness. On the other hand, a few of this innovation and paradigms will not operate in the general public cloud. Among the worst things you can do is continue– I call it the horseless carriage syndrome– to run or take a look at the general public cloud as if it were your datacenter. It actually needs a frame of mind and a paradigm shift; you do not wish to run it the very same method you ran a datacenter.

When cars and trucks were very first created, the very first individual resembled “Ah, I see it. It appears like a horseless carriage,” not understanding that a vehicle is various thing than a horseless carriage. There is a lot more that can occur with a cars and truck that you can do. It opens a lot more possibilities with a car than a horse drawn carriage. In lots of methods, there’s practically like there’s a paradigm shift of “This is not simply a datacenter with servers.” It’s truly the code that powers and instruments and manages whatever. It’s no longer having actually these devoted sets of servers and systems. It’s extremely much a paradigm shift.

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