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Meet Nerf’s New Mascot: An Eyeless, Foam Dart-Covered Bigfoot

Nerf has actually been a youth staple for years, with squishy sports devices and foam-dart weapons, however it’s never ever had a mascot– up until today. Meet Murph, a. well, a something in a huge fit that’s covered in foam darts.

Eyeless Technicolor Bigfoot? Gritty’s noodly cousin? Murph is a severe secret. It appears like it’s using a rainbow ghillie match that would not run out location at a kid’s birthday celebration (or a rave). That’s too pedestrian a description for Murph, “the personification of the lively spirit– the one that can just be released with Nerf,” as a press release explains the mascot.

You’ll be seeing more of Murph on the Nerf social networks channels and in retailers as the brand name leans into its brand-new avatar, which is a bit disturbing up until you keep in mind the number of other really unhinged mascots brand names have released to get in touch with kids (The Noid, anybody?). Murph fits right in with the strange commercials that begin throughout kids television programs.

And I need to confess, having Murph close by so you might pluck off foam darts throughout heated Nerf blaster battles would be quite helpful.

Read more: Toys for kids at heart

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