VGTV, PinkNews and are finalists for this year’s Digiday Media Awards Europe

This year’s Digiday Media Awards Europe finalists showed that video continues to be an effective medium for brand names to utilize. Throughout the entries, it was likewise obvious that ad-tech platforms are making a splash which digital item development is growing.

VGTV has actually protected numerous elections amongst this year’s entries, consisting of Best Digital Product Innovation, Best Subscription or Membership Product, and Best Use of Video.

The media business’s election for Most Engaged Community showcases its know-how and variety. VGTV produces video for VG, the greatest paper in Norway, and it needed to pivot when it determined an absence of well-produced material for Gen Z audiences. VGTV employed influencer Linnéa Myhre to profile its next huge home entertainment podcast. Linnéa dove into Norway’s juiciest celeb stories, offering analysis in an appealing true-crime design. VGTV then utilized the podcast’s success to release a coffee-table book with additional product from the podcast, such as uncut scripts. VGTV introduced a Television series with Linnéa recording the huge impact blog writers can wield. This partnership assisted VGTV get in touch with a brand-new audience and reinforce awareness of VGTV.

In addition to VGTV’s podcast deal with Linnéa, it likewise produced a guys’s health podcast that made the video group an election for Best Podcast. The ‘How are you, male?’ podcast was released to motivate males to much better interact with each other about their sensations. Examining an absence of material on males’s psychological health within the podcast area, VGTV employed previous expert hockey gamer Erik Follestad to host the podcast and interview other males about their inner lives while exploring his own. VGTV’s option of having a nonprofessional guy host– instead of a psychologist or therapist– assisted listeners relate and get in touch with the podcast, leading to over 1.5 million downloads.

When it pertained to the very best Advertisement Tech Platform, was a clear standout. As more business go into the video gaming area, innovation such as Anzu has actually ended up being necessary. Anzu’s ingenious advertisement tech platform mixes non-intrusive in-game brand name advertisements straight into the gameplay, appearing on 3D in-game things in locations where individuals would anticipate to discover them in the real life. With such platforms, marketers can reach 3 billion gamers in a non-intrusive way, and designers can generate income from titles to boost the gameplay experience.

PinkNews was another group to amass numerous elections this year, consisting of Publishing Executive of the Year. PinkNews was likewise a standout for Best Use of Video for its Snapchat Show, ‘The Queer Catch-up.’ As the world’s most-watched and check out LGBTQ+ media brand name, PinkNews wished to increase viewership to continue spreading out positivity and increase the direct exposure of favorable LGBTQ+ stories on the Snapchat platform. In 2021, PinkNews grew the audience and customer base for ‘The Queer Catch-Up’ tremendously, reaching more than 650,000 customers.

On top of this, PinkNews likewise got an election for Editorial Team of the Year for its protection of World AIDS Day, tough stereotypes around coping with HIV/AIDS while requiring the federal government to step up its efforts to get rid of transmission. PinkNews likewise provided unequaled protection of transgender concerns, reporting on the first-ever transgender civil liberties case to make it to the UK Supreme Court. The media brand name’s protection of the Taliban takeover of Afghanistan likewise shed a special light on the predicament of LGBTQ+ individuals following the routine modification. PinkNews continued to deal with its faithful readers by providing comprehensive analysis, precise reporting, engaging stories and extensive protection of LGBTQ+ concerns.

All in all, 2022 revealed that video stays an essential method for business to link to and grow their audiences. As more business dive into what their audiences wish to see, they’re seeing development that’s moving them into the future.

See the total list of finalists listed below.

Advertisement Operations Team of the Year

Hearst UK Advertisement Operations Team

New York Times Advertising

POLITICO Europe– Advertisement Operations group of the year

The Ozone Project’s Publisher Operations group

Best Advertisement Tech Platform– the world’s most sophisticated in-game marketing option


Nano Interactive & & UK Government– Using Intent targeting to ensure the British public that the vaccine is safe

Outbrain– Launch of Smartlogic

Teads– The Global Media Platform


Best Brand Launch/Event

News Live: The Times CEO Summit

The Economist Group

Best Brand Partnership

Hearst UK’s Cosmopolitan HomeMade x NatWest

International Paralympic Committee & & Allianz

Norwegian Directorate of Health & & VG-lista 2021– Finding the future together, this is what the youth have actually found out throughout the pandemic.

Otrium, AMPC and Partnerize: Affiliate Channel Success

Best Branded Content Program

Haymarket Automotive Studio: Audi e-tron & & Autocar Electric

Haymarket Automotive Studio: BMW UK & & Autocar Motorsport

Hearst UK’s Women’s Health x Under Armour: It Starts with a Bra

News UK & & Google: The Funday Times

Best Content Studio


CNNIC Create

Imagine Studio at Immediate Media Co

POLITICO Studio– POLITICO Europe’s internal imaginative company

TheSoul Publishing

Best Contextual Targeting Offering

Contextual Targeting at Precision and Scale– by Integral Advertisement Science

News UK: Nucleus Emotional Targeting

Verity: Sophisticated Contextual Targeting

Best Custom Advertising

TOTO– Voetbalzone widget

Havas Media Global

Havas Play

How Tennis Experts’ Influence Proves an Ace for ASICS on the Partnerize Platform

Trekpleister– Greenhouse Group– Stocard

Best Digital Product Innovation

Mediahub UK– Launch of Mediahub ARC

Nova Television & & Cobe Osijek– mobile app

Outbrain’s Smartlogic

rankingCoach FREE & & rankingCoach 360

television news group, VG

Xaxis, Wavemaker & & Finecast: Increasing video effect for Hill’s Pet Nutrition

Best First-Party Data Strategy

News UK: Nucleus Data Platform

Unlocking Actionable Insights and Dispelling Legacy Myths by means of Data Science and Cloud Data Lake: Gerber Life Insurance + DELVE

Best Newsletter


The Telegraph– The Front Page Newsletter

Best Podcast

90 minutes– Football Americana

ITV News


The Economist Group

VGTV, How are you, guy?– A various podcast on guys’s psychological health

Best Publisher Platform

Nova Television & & Cobe Osijek– mobile app

optAd360 AI Engine

Partner Recruitment Capabilities Prove That Partnerize is Changing the Game for Marketers

Publish Lab for Labrador CMS

ShowHeroes Group– ShowHeroes PLAY

The Ozone Project– the platform for premium publishers

Best Revenue Diversification Strategy

House Beautiful, Hearst UK

The Economist Group

Best Site Design

Bustle UK

CNN Create and Samsung

MAIA and DVTK– Launch of MAIA

Best Story

ITV News


Best Subscription or Membership Product


Best Use of Social

Havas Play

Social Chain & & Amazon Prime Video UK– Just So You Know

TheSoul Publishing– 5 hours of crafts

VGTV, How are you, male?– A various podcast on guys’s psychological health

Best Use of Video


Economist Films

M&S Food Romford Boys Charity Single Campaign– Scale and Suitability with TikTok & & Zefr

PinkNews– The Queer Catch-up

Samsung & & T Brand, the material studio of New York Times Advertising

Social Chain & & Amazon Prime Video– Just So You Know

TheSoul Publishing

television news group, VG

Best Video Campaign

Social Chain & & Amazon Prime Video UK– Just So You Know

Editorial Team of the Year

Bustle UK



Journalist of the Year

Daniel Hewitt, ITV News

Paul Brand, ITV News

Most Engaged Community

Arena Media


Will Media

Publisher of the Year

Hearst UK

ITV News


Publishing Executive of the Year

PinkNews– Sarah Watson, Director of Product

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