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in Tech NewsEvil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors
The major North American esports organization Evil Geniuses has announced a new partnership with Thunderpick, a crypto and online esports betting platform. The partnership is evidence that some brands are still interested in using esports orgs as a conduit to the gaming audience — and that esports orgs are still open for business with cryptocurrency companies, […] More
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in Tech News
DoorDash ups digital OOH marketing spend to boost recruitment
DoorDash is investing more of its marketing dollars in digital out-of-home advertising as the summer season approaches. The food delivery platform hopes to get more people interested in becoming DoorDashers in low-participation cities where there aren’t many people using DoorDash as a source of income. Molly Elliot, Doordash’s associate manager and growth strategy driver, said […] More
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in Tech NewsEU regulators fine Meta $1.3 billion, but some say potential data losses could be even harsher
The size of Meta’s new record-breaking privacy fine in Europe is making observers wide-eyed on both sides of the Atlantic, but some experts say the latest ruling’s impact on the giant’s data business is even more important to watch. On Monday, Ireland’s Data Protection Commission announced a $1.3 billion fine against Meta for breaching privacy […] More
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in Tech News
Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas
It’s seemingly open season on advertising that’s deemed “woke” as brands like Miller Lite and Adidas join Bud Light in dealing with backlash to their recent inclusivity-themed campaigns, partnerships or imagery. With that being the case, marketers may second guess advertising that could be considered “woke,” though it’s hard to say exactly what that would […] More
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in Tech News
Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year
In 2021 in the shadows of the Black Lives Matter Movement, part-time content creator Amanda Wicks got a flood of brand partnership and sponsorship opportunities in her inbox. This past Black History Month, she found crickets in her email. She expects more of the same next month for Juneteenth. Now, Wicks is questioning not only […] More
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in Tech NewsGarmin Instinct 2 GPS smartwatch now US$100 off
The Garmin Instinct 2 smartwatch is currently discounted in the US. (Image source: Garmin) Garmin currently offers US$100 off various editions of its Instinct 2 smartwatch in the US at Amazon, Best Buy and its online store. The wearable can run on a single charge for up to 28 days and features GPS tracking. Other […] More
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in Tech NewsSony ZV-1 II vlogging camera lands as marginal update to Sony ZV-1 for aspiring social media creators
Sony’s ZV-1 II updates the ZV-1 vlogging camera to include a wider lens for easier framing in selfie mode. (Image source: Sony) Sony has announced the ZV-1 as the latest addition to its compact vlogging camera line-up, and the little point-and-shoot camera has a number of notable upgrades that address common complaints about its predecessor. […] More
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in Tech NewsIntel NUC 13 Pro Vivid Canyon launches with Core i7-1360P in small metal case
The new NUC 13 Pro should take up minimal space on a desk. (Image source: Intel) Intel has presented the NUC 13 Pro Vivid Canyon, also known as the Intel NUC 13 Pro Desk Edition. Based around a powerful mini-PC with a Raptor Lake processor that has 12 cores, the NUC 13 Pro Vivid Canyon […] More
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in Tech NewsMotorola Razr 40 Ultra: Cheaper than expected pricing and North American name change emerge
The Razr 40 Ultra will launch as the Razr+ in some markets. (Image source: @evleaks) Fresh information about the Razr 40 Ultra has surfaced, only a few days before the foldable’s official release. According to new reports, Motorola will sell the Razr 40 Ultra under a different name in the US, where it may also […] More
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